Back in the 70s and 80s, VWs and Audis were cool.
These 2 classic ads make the point.
Subtly, of course.
Not obvious now, but the “tell Charles I’m on my way” TV ad below, featuring a Yuppie wanker, was a sly dig at BMW drivers of the period:
And the magazine ad below (featuring a Vauxhall wanker in the grey car, shoulder chips firmly in place) also is very true to life. In those days, the VW GTi badge was an aggression magnet: